Despite launching a phone that will compete directly with the iPhone, Google is still targeting Apple's iPhone to make a few bucks on advertising. Google has announced the launch of iPhone specific ad capabilities.
"In meetings with agencies, Google has presented a new option to show different ads in response to searches made from iPhones. The change, expected to be implemented shortly, means advertisers will be able to create an iPhone ad group as part of their regular search campaign, according to agency executives briefed about the modification."
Because the iPhone can pull up versions of web pages like you would see on a computer, Google will be able to sell advertisers iPhone targeted ads.
|
pdaBlast! Stories: 
